The Oslo School of Architecture and Design, Branding and Visual Communication 2022
Individual work
Task: Create a brand identity concept within a self-selected field.
Soil is a Norwegian skincare brand developed for people who value natural and pure products. The brand addresses the large amount of waste created when customers run out of skincare and have to buy new packaging. To reduce this, we designed packaging made to last: scrubs are sold in refillable glass jars that can be returned to the store, cleaned, and prepared for reuse. All products are made with natural ingredients, containing only what is beneficial for the skin.
The design process included desktop research and competitor analysis, followed by mood boards and sketching to explore directions. Concepts were then refined through development and iteration, leading to the final outcome.