Unify is a Smart TV concept designed for young adults who watch content together in shared flats or with family. By combining personalized recommendations with playful, social features, it aims to reduce browsing fatigue and make choosing what to watch a shared experience.

Our research revealed frustrations with cluttered interfaces, poor personalization, and limited support for group viewing. In response, we designed individual and group profiles, simplified navigation, and interactive features such as Lucky Wheel, Pick or Pass, and Vote & Chill. A companion web app extends the remote-control experience.

Our process combined benchmarking, web scraping, and user research with participants aged 18–35. Through card sorting, tree testing, remote usability testing, scenario building, and iterative prototyping from low to high fidelity, we refined the information architecture and user experience. We also explored physical interaction through 3D-printed remote prototypes.