The Oslo School of Architecture and Design, Service and Interaction Design 2023
Group of two
VIERLIVE puts live music streaming at the center. But what happens when the stream is over or before it even starts? How do we create digital fan experiences that go beyond likes and comments? Which digital features can build stronger connections and genuine moments that are fun for both artists and fans?
Fanspace is a digital room where superfans can hang out with their favorite artist before and after the livestream. Here, fans can discover new artists, chat, join Q&As and polls, buy merch, and share fan art. For those who want an even closer connection, Backstage offers a limited one-on-one experience with the artist, where fans can even take a virtual selfie. The selfie can be customized with VIERLIVE templates and shared on social media, boosting both personal value and platform visibility.
Fans interact in multiple ways, depending on their level of engagement. Features include chat, polls, and fan art for everyday connection, and Backstage sessions for intimate experiences. Keepsakes, such as selfies, were identified as highly meaningful for fans, so we designed a flow where they receive a digital memory that also promotes VIERLIVE on social media.
By diving into fan culture, we found that interaction and visibility are essential to building and maintaining strong fan–artist relationships. Fans want to feel close to artists and to have something to remember the interaction by, while VIERLIVE needs ways to strengthen bonds and extend their reach. Fanspace addresses both needs by creating lasting memories and social visibility.
Desktop research to map context and competitors, interviews with fans, artists, and users of VIERLIVE to understand behaviors and needs, a co-creation workshop with VIERLIVE, and several rounds of user testing to evaluate and refine the concept.
We arranged workeshop with VIERLIVE! We created three focus areas based on our insight.Our user journey shows possible steps, before and after the livestrem.
Fanspace offers value for both fan, artist and VIERLIVE.