The Oslo School of Architecture and Design, Studio Editorial 2025
Group of two
Scope: How can NRK help users see the bigger picture in news coverage across its products?
The goal is to develop solutions that provide coherence and context without creating a sense of repetition.
Through exploring news consumption habits, we investigated how NRK could support deeper understanding of ongoing stories across platforms without overwhelming the user.
Dypdykk is a cross-platform concept connecting related coverage across articles, podcasts, and TV. Instead of requiring users to search for explainers, contextual information appears directly inside the content. The aim is to reduce fragmented news consumption and support gradual understanding over time.
The solution consists of modular elements; overview updates, deep dive collections, Q&A, historical timelines, and information about people involved. These can live both on a topic page and independently within other NRK surfaces, allowing context to appear where it is most relevant.
Many users encounter news through isolated updates, making it difficult to reconstruct context. Our research showed people often care about specific cases but rarely visit topic pages due to effort. Meanwhile, NRK already produces related content across platforms, yet connections between them are weak.
We identified an opportunity to lower the threshold for learning by embedding explanation directly into articles, podcast players, and program endings rather than expecting users to actively seek it out.
The project followed an iterative concept-driven process. We mapped NRK’s ecosystem, conducted a survey, benchmarked cross-media platforms, and developed multiple concept directions before prototyping and testing them in workshops. Testing revealed that entry points mattered more than the destination page, leading to a final concept based on dynamic contextual modules distributed across products.
Today’s news landscape is fragmented and offers only small glimpses of stories, such as headlines, clips and opinions, but not always the full picture.During the project we discovered that users rarely enter topic pages unless strongly interested, so we shifted direction and lowered the barrier by bringing small pieces of Dypdykk into the content they were already consuming.
Example of how the historical perspective is used within an article.Example of how “involved” is used within an article. Example of how “involved” is used within a podcast.Example of how the entrance to “Dypdykk” is used after a series.
Process Process