The Oslo School of Architecture and Design, Studio Editorial 2025
Group of two
Scope: How can NRK help users see the bigger picture in news coverage across its products?
The goal is to develop solutions that provide coherence and context without creating a sense of repetition.
Dypdykk is a cross-platform concept developed for NRK to help users gain a deeper understanding of ongoing news stories. By connecting related articles, podcasts, and TV content, the solution makes contextual information more accessible without overwhelming the user.
Our research revealed that users often encounter news through fragmented updates and rarely seek out dedicated topic pages, despite wanting to understand stories in greater depth. In response, we designed modular elements such as story overviews, deep dives, Q&As, historical timelines, and key people, allowing relevant context to appear directly within existing NRK platforms.
A key finding that shifted our direction came during user testing. We had initially designed topic pages, but although participants liked the concept, most said they wouldn't actively seek them out on their own. As a result, we spent the final week of the project designing entry points to these pages and introducing small snippets of contextual information directly into existing news stories.
Our process included mapping NRK’s content ecosystem, conducting surveys, benchmarking, concept development, prototyping, and user testing through workshops. Testing revealed that accessible entry points were more valuable than standalone topic pages, shifting our focus toward contextual modules integrated across articles, podcasts, and TV experiences.
Today’s news landscape is fragmented and offers only small glimpses of stories, such as headlines, clips and opinions, but not always the full picture.During the project we discovered that users rarely enter topic pages unless strongly interested, so we shifted direction and lowered the barrier by bringing small pieces of Dypdykk into the content they were already consuming.
Example of how the historical perspective is used within an article.Example of how “involved” is used within an article. Example of how “involved” is used within a podcast.Example of how the entrance to “Dypdykk” is used after a series.
Process Process