This diploma project explores how digital experiences can shape second-hand fashion discovery through style, inspiration, and fit. While fast fashion platforms offer a constant stream of curated inspiration, second-hand shopping often feels like an uninspiring scroll of irrelevant suggestions. The project aims to bridge this gap by making second-hand fashion feel as inspiring and effortless as new fashion. 

The target audience is fashion-interested users who are drawn to vintage and second-hand fashion to find unique pieces, but find current platforms uninspiring and hard to navigate.

The project follows a Research through Design approach, exploring broadly and learning along the way. Findings were developed into hypotheses and explored through prototypes and validated through workshops with ten participants.

Eedith consists of two parts: a hybrid application between an online store and a fashion magazine, where second-hand garments are presented within styled and curated contexts, and an extension that uses agentic search to find similar second-hand pieces based on something the user has seen. 

The project won of the AHO Awards Sustainability Prize, selected by PwC.